The right split testing can improve your opt-in conversion rate by 10%, 20%, 50%, and even 300%. If generating 100 leads or 35 leadstakes you the same amount of time, wouldn’t you always want to generate 100 leads in the same amount of time? Of course you would!
This post will outline the exact strategy that also you can use to improve your opt in rates by up to 300%, starting today.
Don’t just rely on SEO! Here is the exact process that gets you generating more leads in the same amount of time:
Step 1) Creating/Purchasing Your Giveaway Product:
Before you can successfully run a split test on your squeeze pages you have to have a product that you give to your leads. There are two options: You either create a product yourself or buy a PLR product.
Creating your own information product is the best choice when you are already good in your niche. If you are fast at creating products and can provide immense value, then creating your own product is the best choice.
Buying a PLR product is the best choice when you don’t have much time to create your own product or don’t have the skills yet. If you are not good at your area of interest yet, your best call is to buy a high quality PLR product for which you get full resell rights.
Step 2) Setting Up Your Email Campaign:
To be sending out your free product download link as well as future promotions to your list, you need to sign up for an autoresponder like Aweber or Getresponse.
Once you have signed up for an autoresponder you can start writing emails for the next 30 days. It’s important that you have your first email campaign ready before you start driving major traffic to your squeeze pages.
For sure the most important thing to implement here is that you talk to your list in the same way you would talk to your best friend – keep it personal, smooth and easy going. People love to buy from people who are good at what they want to be good at and who they have trust in.
If you don’t have much experience in writing email campaigns yet, sign up to the lists of the most successful list builders to see how they do it. This will give you a great idea for your own list building campaigns.
Purchasing/Getting Your Squeeze Page:
If you are new to list building your best up by using a simple squeeze page template that doesn’t require a lot of html skills. But either way, to be good at optimizing squeeze pages you have to know HTML really well.
Search in Google for free squeeze page templates and choose a template that fits your needs. You will then upload the template to your host twice and give the folders two different names. Make sure that you upload the template under File Manager – Public HTML.
After uploading your template to two different folders on your host, you can now customize the title, sub title, picture/video and CTA (call to action). The main goal is to present your unique value proposition, the values of your free giveaway product.
Once you did that, you change 1 element of either the first or second template you uploaded. An element can be anything that can drastically improve the opt-in rate on your squeeze page.
Setting Up An Experiment In Google Analytics:
To measure which squeeze page converts better you need to track your traffic and opt-in rates. You do that by signing up for a Google Analytics account and starting an experiment for this project.
Google has great video tutorials on Youtube if you should not know how to set up an experiment for your squeeze pages.
Driving Ongoing Traffic To Your Squeeze Pages:
Once you have followed all the above mentioned steps, you now need to invest continues time into driving ongoing traffic to your squeeze pages to figure out which version converts better.
You can use traffic generation methods such as guest blogging, pay per click, banner ads, article marketing, video marketing or forum posting.
While you drive more and more traffic to your squeeze pages, you want to keep an eye on your experiment stats in Google Analytics to see which version converts better. Once you have a clear winner, you can start using the winning version and create a new experiment.
This is the natural progression of successful list building that you can start to implement today. Make sure that you never stop split testing your squeeze pages to always reach the best possible results.
Related articles
- Strategies for Developing a Successful Squeeze page this year (leccoworkshop.com)
- The 5 Pillars Of Successful List Building (successful-blog.com)
- Identifying and Fixing Your Worst Landing Pages (seomoz.org)
- Build a Squeeze Page – Generate More Business (bloggingtips.com)
- How to Quadruple Your Website’s Results (microbusiness.vistaprint.com)
- Defining Split Testing and Multivariate Testing, and Revealing Their Many Benefits (naseemspeaks.wordpress.com)
